The term "Video Marketing" comes with two perspectives: first, making a video explicitly for marketing purposes, and the second marketing an already existing video. Chances are technology has undergone several changes since the production of an existing video, but it is possible to make a few tugs to an old "classic" in order to more successfully market it.
But that's not on the agenda for today's post. We're not here to talk about marketing video, we're talking about video marketing, or using videos to promote a product or service. Video marketing is not the same today as it was ten years ago. Even five years ago. You can visit http://www.bmvideomarketing.co.uk/location-filming/ to know how video marketing can help you.
Today, social media and its many porches have become such an integral part of peoples' lives that it is nearly impossible to try to promote your brand without it. Smarter, faster and more advanced search engine technology means there are also different rules to fruitful video marketing that did not exist in the past.
And with so many varying types of video, it takes a lot of creativity to set your brand apart and make your video uniquely appealing to consumers. Here are a few guidelines you may want to keep in mind as you consider video marketing as a tool to boost sales.
When asked what exactly is video marketing? I try to ask a number of questions to establish exactly what the individual is hoping to achieve. This is because video marketing can mean two distinct things: marketing a video or marketing with video. I listen prudently as each answer to the question can make a slight difference in each case.
Marketing with Video
People that are marketing with video are the ones that are trying to promote a product or service and wish to incorporate a video or videos as a part of a direct marketing campaign. Marketing with video might be as simple as adding a video to a company's web site.You can visit http://www.bmvideomarketing.co.uk/ to learn more about vedio marketing and how it can help you.
Marketing with video is regularly used by marketers as a sales tool to and to collect subscriber information. Video can also be included inside an e-mail marketing campaign or in the form of a webinar series for creating leads. A superb example is when marketing with video is exploited to explain to visitors the specific elements of a product when they visit a company web site.
Marketing with video is far much more fruitful when somebody is currently within some part of the sales funnel. Maybe they have signed up for a newsletter, downloaded an e-book or visited your company's stand at a trade show.