Social media marketing – or more particularly, marketing that holds Web 2.0 technologies – appears to be the order of the day in marketing parlance.
Social Marketing 2.0, as this approach is concisely called, includes marketing by social media sites like Twitter, Facebook, YouTube, and so forth.You may visit https://perthmarketingsolutions.com/ for social media tools to enhance your business productivity and growth.
Social Marketing 2.0 harnesses the social influence of the web, and it triggers participatory marketing at a powerful level. The influence is much more comprehensive and maintained than traditional marketing.
A recent business survey found that more than half of online businesses plan to add Web 2.0 capabilities into their places in the coming 6 months.
Web 2.0-based social marketing includes online social networking, video sharing, tagging and pinning, blogging, RSS feeds, podcasting, and expensive Web 2.0 graphics.
Now let us have a look at some of the big flavors of Social Marketing 2.0.
Social Media Marketing 2.0 and Social News
This is maybe the simplistic form of Social Marketing 2.0. Here, articles and blog entries are held for easy submission and voting on social news websites such as Digg.com.
If you see "Digg Vote Counter" or a "Share This Widget" at the end of an article, you can easily understand that it is Social Marketing 2.0 in action.You can pop over to this website for more information about the social media marketing and digital marketing.
Social Media Marketing 2.0 and Blogs
Blogs augment the conventional media like newspapers and magazines. Product reports can be addressed to the online community in the form of blogs.
Blogs can also contain "virtual tours." This is an automated method of marketing, and it is becoming more essential to have a company blog.
It is becoming increasingly essential for companies to have a presence on social networking websites such as Facebook and MySpace.
In addition to these leading social networking sites, there are many specialized social networking sites that provide to a particular community and bind people with common interests.
These social networking sites provide the marketer to pre-sell their wares to the online community and build a platform for sustained interaction with present and possible clientele.