It requires being mentioned that you succeed or fail in your marketing by the amount of trust you generate among your target audience in your brand name. A slight gap in the trust may tell harmfully on your reputation as an honest businessman and your sales will start falling immediately. you can browse http://ignite.reviews/portland-or-reputation-management/ to know more about online reputation management.
Another reason for a bad reputation may be the bad reviews posted online by your competitors against you. They may smudge your name and your business without any valid reason.
This kind of unfairness is a common phenomenon in the internet marketing. Your competitor writes just one article against you and submits it to hundreds of directories.
Taking steps to preserve and further amplify your reputation as an honest businessman in such situations is called online reputation management.
You can pull down the page with nasty comments to the second results page of search engine, This can be achieved through several steps;
1. Push other sites that have a lower rank than your competitor's site above it on the Google research page.
2. Ask someone you know who commands authority for his site to write a good review for your site and publish the same on your home page.
3. Create new content and organization it through articles, blogs, newsletters, etc for your own site.
4. Create new sub-domains of your site. Google often considers the subdomains as different sites, but they command the same authority as the primary domain.
Reputation management basically involves delivering what you promise in terms of quality and quantity. Once this trust is built up, it is difficult for your adversaries to shake it.