How Content Helps SEO

Content and the Importance for SEO

In the SEO world, it is a well-known fact that content is king. In this article, we will look at the importance of content to your site, rankings, and customers, and why you should look for Toronto search engine optimization companies that offer copywriting as a service

Factors that make you Content SEO Friendly

There are a few factors that make your website better SEO wise. These include:

  • Freshness of Content
  • Keyword Research and Marketing
  • Keyword Density
  • Quality of the Content

Freshness of Content

Toronto search engine optimizationHaving fresh, recently updated content is important to search engines.   Content that is updated often shows search engines that you have more to say on a subject, and should therefore be considered an authority.  This does not mean you have to switch up your content every month, but it does mean that you should have something like a blog or a news post that you are updating more than a couple times a month. 

Keyword Research and Marketing

Another factor that needs consideration is keyword research. You need to find words and phrases that relate to your business. There are a lot of tools available online to help you narrow it down. You will also need to consider how people would search for your business, and base your keywords around that.  Most people search in a less technical way than you would describe your business, so you should keep that in mind when narrowing it down. If you are having a hard time thinking of words and phrases, you may want to consult Toronto search engine optimization companies for assistance.

Keyword Density

After you figure out your keywords, you will want to use them often in your content. That being said, you will need to write your content for the visitor to the site, not the search engine. Sites that use keywords too often and unnaturally are penalized by search engines, and will not rank as high as other sites. There are online keyword density checkers, but the best thing to do is to write naturally about the subject and keyword or hire the help of professional copywriters or SEO specialists.

Quality of Content

This is the main factor for SEO. Your content needs to be well written, and relevant to the subject it is claiming to be about.  You should focus on making content easily digestible and readable.  Make sure to break up the content, either with pictures or titles or by making content in list form. This way there is not a “content overload” that will send your visitors away. There are many editors online that can help you with succinctness and readability. 


There are a lot of factors that contribute to the SEO ranking of your business, and content is a big one. Be sure to do your research, and contact professional copywriters if you feel out of your depth. 

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