Mark Robinson suggests that community pharmacists have a key role to play in managing demand and therefore reducing overtreatment.
Whether demand for healthcare services is increasing because of changes in illness behaviour or solely because of an ageing population with greater healthcare needs is a matter of debate. The blame game is not helpful. Managing demand rather than fuelling it, however, is essential.
[The re-blogged version of this piece seems to have been truncated, so do please make sure you click through to the original]
Originally posted on themmpblog:
There is so much talk about community pharmacy we are again in trouble not seeing the wood from the trees. Integrated here and integrated there, vital roles and changing care models are all the rage. Sometimes I am not sure where community pharmacy sits, who they ‘face’ and what they are a part of.
But it might be helpful to explain to managers some of the issues that they really face and where they might sensibly use community pharmacy – ‘the healthcare professional on the high street’.
The NHS is in a tizzy – demand is increasing and activity is brutal. Bursting at the seams and not going to get any better in the near future. To the positive some services like stroke have been a success, but that is about bypassing all of the tosh and taking people straight to where they get the best intervention. I can’t wait to see the results of the urgent elderly assessment centres – you just know it makes sense.
The world and their aunty, however, are talking about additional services and very few people are talking about people – with the exception of Jeremy Taylor who is pushing his water uphill. The NHS England managers are fixated on doing more for less as a mechanism of retaining the hordes – rather than about changing the world. It is totally wrong – you should be looking to do less, better.